A baby with A$AP Rocky isn’t the only announcement singer and beauty mogul Rihanna had up her vintage puffer coat sleeve this week. Today, she revealed a new collection of lipsticks, created in her likeness, named Fenty Icon.
“When it came down to creating the collection, I really wanted to add my personal touch,” Rihanna tells ELLE.com exclusively. “We designed the bullet to fit perfectly into my cupid’s bow, which is really defined.”
Instead of the classic Fenty treatment of coming in every shade under the sun, this collection is purposefully edited: there are only 10 shades of versatile nudes and reds. The hydrating formula is spiked with hyaluronic acid, vitamins C and E, and amino acids for a creamy, plush texture—and it’s also the first refillable lip collection from the brand.
“The perfect red lip is the sexiest, most empowering thing you can put on when it comes to beauty,” Rihanna says—her favorite shade, which she’s wearing in the campaign photo, is the blue-red MVP. “When you wear a red lip, it exudes confidence. I love that anyone can put it on and feel strong and sexy with just one swipe.”
Sounds like the perfect launch to get your hands on right before Valentine’s Day.
Fenty Icon will be available on February 4, 2022 at fentybeauty.com.
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