Hailey Bieber is breaking up a fight. “I don’t know if you can hear, but my dog and my cat are playing next to me, and they’re growling at each other,” she tells ELLE.com over the phone. “No!” she scolds, before giving up. “I’ll just go in the other room.”
She is, of course, referring to Oscar, Sushi, and Tuna Bieber, the furry family members of the household she shares with husband Justin Bieber. We interrupt the Bieber’s otherwise peaceful quarantine for some exciting news: Hailey is the face of BareMinerals’ Strength & Length collection. The innovative line is all about full eyebrows and lashes, with a serum-infused formula.
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And although the supermodel is already #blessed with bushy, beautiful brows, Mrs. Bieber knows she’s lacking in the lash department, which has caused a bit of jealousy with her husband. “I don’t consider myself as somebody who has the longest lashes in the world,” she admits. “It’s fine. I’ve accepted it. I can live with it. They’re visible, they’re there, but they’re not super long. My husband actually has way longer lashes than I do, and I get really annoyed.”
Ahead, Hailey talks her latest partnership with BareMinerals, quarantine hair concoctions, and how she finally got Justin into skincare.
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What’s it like teaming up with BareMinerals again?
It’s a very nostalgic feeling for me. My attachment to BareMinerals came when I was young because my mom used it when I was a kid. My mom would use their products on me when I had ballet recitals and stuff like that. I just felt like my partnership and getting to work with them felt really organic. They’ve been one of the only people in the makeup and beauty space that has been clean for many years.
Your eyebrows stay undefeated. What’s your secret?
When I was a teenager, I plucked my eyebrows really badly. I went through that phase where I thought a thin eyebrow was the way to go. So after I went through that, I let them grow in thick and not really have a shape. Once they came back in, I started slowly getting them shaped. I do think castor oil does help them to grow. When I was trying to get them to grow back in, I put castor oil on them every night.
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What has your beauty routine been like in quarantine?
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I really wanted to take care of my hair. I’ve dyed my hair blonde since I was like 14. I would put a hydration hair mask and growth oil, and then I would put my hair up and leave it alone for four days and not wash it. It definitely worked! My hair got healthy and it grew out a lot. There are certain times where you have a Zoom call and want to do a little light glam. And for me, that’s always a bit of concealer, eyebrow gel, and mascara. The Strength & Length products are perfect for my beauty routine because it’s so minimal.
I took a crazy deep dive into skincare. I’m obsessed with skincare. My mom and my grandma taught me a ton about skincare growing up, so when I had the time in quarantine, I was doing dermatology courses and reading all these books about our skin. I find it interesting and I really care about my skin and what goes on it.
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So, I once dated a guy who used a bar of soap to wash his face. Do you have any advice for getting your man into skincare?
Let me just say that my man is so into skincare. I mean, I wouldn’t say so into skincare, but he cares a lot about what’s going on with his skin now because he knows how much I love it. And he’s just taking my advice. I think it depends, because a lot of the time, guys don’t have to try because they have good skin naturally. And then they start to age and all of a sudden they’re like, what do I use because now I see little wrinkles.
But the difference is that Justin was struggling a bit with acne. I tried to help him clear that and get that under control and it is working. It’s gone, and he’s really happy. I give him all of the tips that I use personally and I’ve given him products that I use. I’m always big on keeping your skin hydrated. It’s taken him a while, though.
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You’re very vocal about issues you care about on social media. Why is that important to you?
If we want to see a better future, we have to start making the changes that we want to see together. That’s something that I have learned and seen in the last year. We can make changes when we come together and do things as a collective. I want a better future for not even myself, but for this next generation, and for my kids. My sister just had a baby and I’m looking at the baby and [thinking] I want this world to be better for you and for my kids one day. Hopefully, we can do that and create a better future for everyone.
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The Strength & Length collection is available now on bareminerals.com.
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