Of Course Normani Is Savage x Fenty’s First Brand Ambassador


At Rihanna’s Savage x Fenty runway show this past September, Sean Paul’s early-2000s hit “Get Busy” blared from the speakers as the dim lights in the venue brightened to reveal a silhouette, the Normani, modeling a printed bra and matching gloves, black tights, and black heels before she performed a fiery dance number with other models. “Now that’s how you sell a bra,” one YouTuber commented under the video of the performance. Rihanna knows this, which is why she recruited Normani again to be the first-ever celebrity ambassador for Savage x Fenty.

Normani announced the news on her social feeds. “I’m the first ever brand ambassador for @savagexfenty ♥️♥️♥️♥️✨ !!! I love you @badgalriri,” she captioned her new campaign photos. “I want all individuals to feel empowered and to embrace who they truly are. I don’t always wake up feeling the most confident and powerful, but trust and believe having my Savage X on always helps!!”

Normani will star in the brand’s holiday 2019 social media campaigns, as well as the upcoming spring 2020 campaigns. “Normani is the perfect choice for a Savage X ambassador,” Rihanna said in a statement. “She exudes confidence and power. Everything she does is executed with passion and the belief she’s going to kill it. That’s why people gravitate towards her.”


Savage x Fenty

Normani, returning the praise, added: “‪Rihanna is always at the cutting edge and continues to push the boundaries in everything she does. The way she embraces her sexuality and exudes grace is such an inspiration to me and so many other women around the world. Rihanna and Savage X celebrate and empower women of all shapes, sizes, and colors everywhere—it’s a beautiful thing and is truly revolutionary. I am so grateful for this opportunity and excited for what’s to come with my new Savage X family.

Shop some of our favorite Savage x Fenty picks below.

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