OG beauty vlogger Tati Westbrook is the latest influencer to create her own makeup brand. In a new video on her YouTube channel, where she enjoys 9.73M subscribers, Westbrook announced that her namesake line, Tati Beauty, drops this Friday with the Textured Neutrals Palette.
In the video, viewers are shown a first look at the eye shadow palette featuring 24-pans, six tones, and four different finishes ranging from glitter to matte. The product, selling for $48, is cruelty free, paraben free and vegan. Westbrook is also giving five lucky followers the chance to win the very product mailing that she sent to the press.
After a headline-making feud with fellow beauty influencer James Charles earlier this year, Tati has been focusing on creating her brand. “The series is written, let’s just say that,” she says. “I have 30 collections already crafted out and that’s because I’ve had so much time to devote my ideas of where I see this brand going.”
The Westbrook/Charles saga ended on a somewhat peaceful note. Taking their feud out of the public eye, the former friends spoke privately to hash things out. Both took a break from social media, but have resumed posting on YouTube and Instagram. Charles, who famously lost millions of YouTube subscribers at the height of the feud, has since since gained them back.
In a new interview with People, Westbrook opened up about the past year and her latest project. “Honestly, this is the happiest I’ve been in a long time,” she said. “I’ve been through a really rough year for so many reasons. This has brought me to such a peaceful and good place. I’m grateful.”