“This song was inspired by many things that have happened in my life since releasing my last album.”
Selena Gomez is back with a new single, ‘Lose You To Love Me,’ and not only is it the singer’s first solo single since 2018’s ‘Back To You,’ but it’s also her first music video shot entirely on an iPhone.
Mirroring the raw vulnerability and honesty of the lyrics, the black-and-white video focuses on Gomez seated on a wooden chair in an otherwise-empty wallpapered room. “This song was inspired by many things that have happened in my life since releasing my last album,” said Gomez in a statement. “I thought it was important to share the music, as I know many can relate to the fact that the road to self-discovery generally comes through the scars in one’s life. I want people to feel hope and to know you will come out the other side stronger and a better version of yourself.”
Shot by legendary music video director Sophie Muller on an iPhone 11 Pro, the camera never leaves Gomez’s face, taking viewers on a journey through the same rollercoaster of emotions the singer is experiencing in the song. Muller’s not the only one to shoot an entire music video or even feature film on an iPhone. The video for Montreal singer Charlotte Cardin’s 2018 single ‘California‘ was shot on an Apple device, as were not one but two Steven Soderbergh films and the music video for Edward Sharpe & The Magnetic Zeros’ ‘No Live Like Yours,’ shot by Olivia Wilde.