According to Interbrand’s latest rankings.
For the past 20 years, marketing consultancy Interbrand has produced an annual report that ranks the world’s best global brands. And it’s 2019 report has revealed some interesting statistics on some of fashion’s top names.
Louis Vuitton ranked 17th on the list overall, making it the highest luxury fashion brand in the rankings. It was followed by Chanel (22nd), Hermès (28th), Gucci (33rd), Cartier (68th), Dior (82nd), Tiffany & Co. (94th), Burberry (96th) and Prada in 100th place. For Burberry, Prada, Dior and Cartier, 2019 marks the first time the brands have appeared on the list.
And although it sat outside of the top 20, Gucci takes home the title of the fastest growing luxury brand for 2019 thanks to an increased brand value of 23 per cent. Speaking of Gucci’s strength, Rebecca Robins, the global luxury lead at Interbrand, told WWD, “They’re at the very edges of ‘the now and the next’ with everything they do, even experimenting with digital games and game-ification. Relevance is one thing. Maintaining it is another. By tapping into concepts of fluidity for Gen Z, and by incorporating a ‘millennial shadow committee’ into its direction planning, Gucci has put young people at the very heart of its business…got its cool back and is the fastest growing luxury brand on our list.”
Our interest in sportswear/athleisure has proven valuable for Nike, with the brand coming in at number 16 overall making it the most valuable apparel brand for the year. It came in far ahead of its competitor Adidas which ranked 45th. Over on the high street, Zara and H&M came in 29th and 30th place respectively, both suffering a 3 per cent loss in brand value over the past 12 months. In beauty, L’Oréal (whose recent show in Paris was celebrated for its inclusivity) came in 51st on the list with an increased brand value of 4 per cent.
Apple topped the list overall for 2019, followed by Google and Amazon.