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Some startling news: Nobody cares about Brazilian wax or lash tints anymore. At least, that’s what was revealed in a new report from Yelp released in honor of its 15th year anniversary.
Yelp 15 takes us back to the year 2004 to highlight the hottest trends in food, beauty, language, services, and more, and compares it to today’s trends. So those lash extensions you just did? Yelp says they’re sooooo yesterday—along with Brazilian waxes, which peaked in 2005 but steadily lost traction over the years, and Keratin treatments (although our royal fan-favorite and Keratin lover Meghan Markle would probably like to have a word).
According to the report, hydrafacials—a treatment that is performed using a device to cleanse and exfoliate, then using specific serums to “hydrate” the skin—are all the rage right now. And with everyone on the journey to “moist skin,” Yelp 15’s report also revealed that dermaplaning and microneedling facials are the most popular beauty services of 2019.
Yelp
Tara Lewis, Yelp trend expert, believes these popular beauty services are gaining traction because more people care about the skin under the makeup and fake tans.
“At Yelp, we’re seeing that people are going for beauty treatments that are reflective of a more natural look—ditching the fake tans and permanent makeup,” she said, “and opting for treatments like dermaplaning and microneedling that improve the texture and appearance of skin, so they can let their glowy complexion steal the show.”
Below, check out Yelp’s list of popular beauty trends over the years.
2005 – Lash Tint
2005 – Brazilian Bikini Wax
2005 – Eyebrow Shaping
2005 – Body Scrub/Body Wraps
2005 – Tanning Bed
2006 – Lip Plumping
2011 – Keratin
2012 – Microdermabrasion
2012 – Laser Hair Removal
2013 – Drybar
2013 – Blowout
2014 – Spray Tan
2016 – Nail Art
2016 – Permanent Makeup
2016 – Eyebrow Tattoo
2017 – Lash Extension
2017 – Eyebrow Dye / Tint
2017 – Chemical Peel
2017 – Tattoo Removal
2018 – Sugaring
2018 – Teeth Whitening
2019 – Dermaplaning
2019 – Coolsculpting
2019 – Laser Facial
2019 – Fillers
2019 – Emsculpt
2019 – Hydrafacial
2019 – Ultherapy
2019 – Kybella
2019 – Collagen
2019 – Nail Art
2019 – Vaginal Steaming
2019 – Lash Lift
2019 – Microneedling