Hayley Elsaesser Launches New Collection for Simons

Photograph courtesy of Simons

It launches in-store and online today.

Canadian designer Hayley Elsaaesser is today debuting a new line of clothing made exclusively for Quebec-based retailer Simons. Specifically, its Twik section which brings trend-led items to the millennial customer at a lower price point than some of its other offerings.

The collection include eight pieces – a variety of tops, dresses, pants and a skirt – and features the designer’s signature printed aesthetic. For this collection, the Toronto-based designer drew inspiration from Canada, bringing in mountain, wave and cowboy hat motifs to her prints. The pieces are also finished in an array of candy-coloured hues.

Speaking of the collection, Elseasser (whose designs have been worn by the likes of Miley Cyrus and Alessia Cara) said, “When I think of a place that really represents Canada as a physical landscape, I think of British Columbia. I was born in Vancouver and I love the mix of the natural elements of the ocean and the mountains, juxtaposed against a beautiful city. I think this represents Canada so well and was a major starting point for the collection.” She can also distill the essence of the collection in three words: “Colourful Canadian chaos.”

In terms of the fabrics, the fall-ready pieces are finished in denim, knit, neoprene and fleece (the latter of which is “a nod to Canadiana”, she says) and are priced between $39-$69.

This isn’t the first time the Canadian designer has collaborated with a major name. Previously, Elsaesser (who launched her label in Australia ahead of moving back to Canada) has worked with Nike, Microsoft, Barbie and My Little Pony. Simons also has a rich history of collaboration, previously partnering with TOMS, Catherine Lavoie, Marie-Eve Lecavalier, Kate Pugsley and more.

Shop the collection here.

Products You May Like

Articles You May Like

The Best Concealer Brushes for Every Type of Skin
Jennifer Lopez Wears Hot Pink Dress With Deep Plunging Neckline
Why Does My Vagina Smell? Here Are 7 Possible Culprits, According to Experts
Kourtney Kardashian Wears Skin-Tight Red Dress for Valentine’s Day
These Inner-Thigh Exercises Will Strengthen Your Whole Lower Body

Leave a Reply

Your email address will not be published. Required fields are marked *